This video provides an example a national tourism agency producing a video to attract meetings business.
Montorse Travel – Incentive Travel https://www.youtube.com/watch?v=EIHoPYi3Vpw
This video can be used to introduce students to incentive travel.
CTMS Corporate Travel https://www.youtube.com/watch?v=h4Vh8H5ThJQ
This video by CTMS provides an overview of the functions of a corporate travel manager.
Ask students to discus an organizational market for a hotel of restaurant.
The Wedding Report, https://www.theweddingreport.com/index.cfm/action/wedding_statistics/view/market/id/00/idtype/s/location/united_states/