Videos

Tracking the Mind https://www.youtube.com/watch?v=jeQ7C4JLpug This video shows how technology is used to track what catches the attention of shoppers. A similar form of technology has been used to track tourists minds as they walk trough a tourist destination.

Zagat video on food trends 2016 https://www.youtube.com/watch?v=D34krsvx5GA

Food preferences are dynamic. This video discusses current consumer preferences. You can discuss these preferences with your students to see if they are in agreement.

Class Exercise

Zip Code Profile https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20&menuOption=ziplookup&pageName=ZIP%2BCode%2BLookup Students can go to this website to look up the characteristics of their zip code. An alternative use is to have the instructor ask for zip codes from the students and discuss the profiles shown on the screen in the front of the class.

Have students explain explain how the knowledge of consumer behavior can help use keep our business current,

Current Material

Bagozzi, R. P., Wong, N., Abe, S., & Bergami, M. (2014). Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumption. Journal of Consumer Psychology, 9(2), 97-106.

Kang, J., Tang, L., & Fiore, A. M. (2014). Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management, 36, 145-155.

Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.

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