Videos

Expedia New York  https://www.youtube.com/watch?v=MtCMtC50gwY

This is part of a series by Expedia to promote destinations around the world. If you put this URL in your browser, other destinations will appear in YouTube.

Shanghai Disneyland   http://www.wsj.com/video/disneys-magic-and-chinas-numbers/2ADAC7D6-03CB-4C10-AF66-17980B760DAF.html

Discussion of security and crowd control at a major destination attraction.

Houston – https://www.youtube.com/watch?v=dSiAN10LwgE&feature=youtu.be&t=8m10sn

This video features a campaign by the Houston CVB – including how it was developed.

Visit USA https://www.youtube.com/watch?v=Y62zhu_CzKI

This video on craft breries in upstate N.Y. is part of the Visit USA series. If you look up this video you will also see a list of other Visit USA videos if you want to pick one for your area.

My Houston https://www.youtube.com/watch?v=03k66E98V08

This video was produced by Visit Houston to promote the destination. Local personalities were used to promote the city. This is a video featuring all the celebrities in the promotions – a series of 1 minute ads were produced. Video ends at 2:55.

Visit Queensland https://www.youtube.com/watch?v=65iBqvbrAUA

A promotional video for Queensland Australia.

Most destination marketing organizations have promotional videos. You can search for your favorite destination or one that will be relevant to your students in YouTube.

Class Exercise

Take a poll in your class of a destination in the world they would like to visit. For smaller classes list the top three destinations – for larger classes the top ten. Explore how students found out about the destinations and what attracted them to the destination.

Current Material

Bill Baker, “The Changing Role of DMOs in the Digital Age,” http://destinationbranding.com/dmofuture

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